Thursday, September 18, 2014

San Diego Fiat Dealership Deploys Solar-Powered Digital Signage

Renewable energy Media and Branding product company Envision Solar International Inc. recently deployed its EV ARC Digital Platform at Kearny Mesa Fiat in San Diego, according to a company release. The dealership will offer "test driving on sunshine" and will leverage the built-in digital signage advertising screen to deliver sales content and to drive revenue from partners with complementary products such as insurance vendors.

Kearny Mesa FIAT is among the top U.S. retailers of the Fiat 500e all-electric vehicle and engages in eco-friendly practices, earning it the second-annual dealer Environmentally Conscious Operations program award. The dealership incorporated ECO initiatives during its construction, and the EV ARC is placed prominently in a high-visibility location where it can create maximum customer interest.

"We know that San Diegans care deeply about the environment. We are committed to being pioneers in eco-friendly automotive operations." Kearny Mesa Fiat President Javier Soriano said in the announcement. "The EV ARC and offering test drives on pure sunshine are great examples of that commitment. The integrated digital screen not only allows us to communicate more efficiently with our customers but also to recoups the costs of having the EV ARC on the lot. We love offering free charging to our guests -- it doesn't cost us anything and we didn't have to dig up our dealership to get it done."

Invented and manufactured in the U.S., the announcement said, the EV ARC fits inside a parking space and generates around 16 kilowatt hours per day that are stored in the on-board batteries. The system's solar electrical generation is enhanced by EnvisionTrak, which enables the array to follow the sun, generating 18 percent to 25 percent more electricity than a fixed array. The EV ARC Digi has an outdoor digital advertising screen, which is powered by the unit and receives content updates across the EV ARC unit's wireless network connection.

"Kearny Mesa Fiat is a visionary and thought-leading San Diego business," Envision Solar CEO Desmond Wheatley said in the announcement. "This is an important milestone for Envision Solar as well: our first media-based and recurring-revenue business. It's great for the customer because it makes the pricing much more approachable, and they can cover their costs. It's great for Envision because there are thousands of such businesses to whom this sort of model should appeal so we believe that we can scale this business model very profitably."


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