Friday, September 12, 2014
Home renewables such as solar panels were considered to be the “ideal” energy efficiency improvement “if money and hassle were no object” – rated above wall and loft insulation – the Energy Saving Trust’s (EST) survey found.
It also revealed condensation was a problem for 38% of those asked and 29% said they had mould.
The EST is calling for a “radical shift” in how the industry sells home energy efficiency.
David Weatherall, Energy Efficiency Expert at EST said: “We need to move away from big messages for broad audiences to information that is tailored to people’s individual motivations, their lifestyle and their home.
“We can no longer get away with a ‘one size fits all’ energy efficiency message for UK consumers.”