Saturday, May 26, 2012

Solar Canopy Gives Green Edge to New England Patriots

The National Football League has been falling all over itself in a fierce competition to see which team can lay claim to the most sustainability cred, and it seems like this week’s winner is the New England Patriots. Not only is the team’s Gillette Stadium an early adopter of sustainability initiatives, but the adjacent Patriot Place retail destination is getting a solar makeover, too.

A solar shade canopy for Patriot Place
Patriot Place is touting a “futuristic” new solar canopy as the showpiece of the new installation. The canopy doubles as shade and weather protection for outdoor walkways, which anchors the whole complex to the concept of sustainable energy.

That just goes to show how much value today’s retail sector is putting on high-visibility alternative energy installations. Despite the best efforts of organizations like the Heartland Institute to frame climate awareness as the belief system of the criminally insane, savvy investors have found that mass market America finds the whole idea of clean, reliable, low risk energy to be rather appealing.

Getting more sustainable bang for the buck

Investors are also tuning in to the fact that sustainable energy can provide a way to squeeze extra dollars from a property without disrupting existing operations – something not possible with fossil fuel harvesting. That’s why you see solar installations popping up all over the NFL (another good example is the Washington Redskins’ FedEx Field) as well as other pro sports venues including baseball, hockey and the NASCAR circuit.

Read More

No comments: